Is your blog not performing up to expectations and starting to send out distress codes far and wide? When you start out, it’s easy to be excited when energy is high and creative juices are flowing, however as time goes by and you aren’t getting the results you expected, you may start to lose enthusiasm which can turn your blog into a wasteland of what could have been.
Instead of becoming a blog nonbeliever, why not take a closer look at what might be driving its lack of success? Here are a few tips to help with getting your blog back on track and getting it to help with generating more traffic, leads and sales.
Proper Keyword Research. To drive traffic to your website, it’s important to take advantage of as many sources as possible, which includes being found via Google’s search engine as well as other search engines. If your posts aren’t SEO friendly, then you’re missing out on a huge source of traffic. The first step to making your posts SEO friendly is by doing keyword research.
When using Google’s keyword tool, you’ll want to put in words that are relevant to your niche or to the articles that you are writing… Google will then give you an idea of how many people are searching for those keywords as well as related ideas.
Once you have your list of keywords it’s time to get to writing! When you’re writing your article, you should try to include your targeted keyword phrase in body copy of your blog post as well as words or phrases that are related to your keyword, but make sure to do it naturally. At the end of the day, you should be writing for your website visitors, not search engines, so don’t stuff the keywords in your article or use keywords in ways that make your article seem poorly written.
Quality Over Quantity… And Be Consistent. You don’t have to feel the need to blog every single day. In fact, you’re most likely better off writing 1 – 2 longer, more insightful posts instead of coming up with several shorter posts a week.
One thing to keep in mind though is that consistency is important. If you want to build up your readership, make sure to stick to a posting schedule. Not only will this ensure that you are keeping your blog up to date, but it helps with keeping your traffic numbers steady (if people are enjoying your material and they know you blog every Tuesday and Thursday, most likely they’ll make sure to come on both of those days, whereas if you’re inconsistent they may only check you out sporadically).
Promote Your Blog Across a Wider Variety of Platforms
It seems that everyone is using Twitter, Facebook, Pinterest, Google+ and LinkedIn to promote their content. While these networks are a great place to promote your brand and the content being produced due to their popularity, you may want to look at other networks as well, where you may have a chance of standing out due to less competition for attention.
Here are some examples of other networks to look at:
- Tumblr - This is a microblogging site that’s great if you’re targeting a younger audience. Make sure that you tag all your posts to make it easier for people to find your content.
- Reddit - An extremely popular social bookmarking site that has the potential to drive a lot of visitors to your blog as well as giving your brand massive exposure and followers. It’s important to know your audience to maximize on the potential, so make sure you pick the right subreddit to submit content to.
- StumbleUpon - Another social bookmarking site; as with Reddit, don’t just submit your content and nothing else, otherwise you’ll be seen as a self-promotional spammer. Instead, make sure that you stumble plenty of content from other sources that are related to your niche, that way you can connect with other individuals on the network and help with getting more stumbles of articles that you do submit.
- Slideshare – This document sharing site is a thriving community with five times as much traffic from business owners than Facebook, Twitter or LinkedIn.
- Quora – This is one of many question/answer sites, though Quora is starting to gain a following. The user base here tends to be more centered towards business and academics. It’s a great place to answer questions to peoples answers, helping to establish yourself as an expert in the field. This in turn can help with driving traffic back to your website or blog. For detailed information you can check out this great article from KISSmetrics for more information.
Use Analytics. At the very least, you should install Google Analytics or Piwik, both of which are free. By using some form of analytics to track your website visitors, you’ll be able to see where the visits are originating from (search engines, social media, etc.) as well as which of these sources are driving quality, converting traffic. Additionally, you’ll be able to track which of your own articles are most popular (which are getting the most visits, most time spent) which can help you with deciding on future posts.
Make Use of Images. This helps because it’ll allow you to gain traffic via Google’s Image Search as well as helping to improve engagement of your visitors. For a comprehensive list of things you can do with images that you post on your blog to increase traffic, check out this great resource.
Content is King. This was saved for last because at this point it should be pretty obvious that content is the center for which everything else revolves around.